As part of the beginning stages of the summative brief we have been given 8 brands to look into for a possible fragrance. Out of the 8 brands there are three that I find particularly interesting in terms of aesthetic and brand story. Adererror is a Korean fashion phenomenon with a modern minimal aesthetic and clever Instagram presence. Their slogan caught my eye as "but near missed things" meaning seeing the old in a new way and not taking things for granted. 'Ader' is 'other' in Korean whereas 'error' is used as an expression for imperfection. It is a unisex brand that dabbles with colour, and gives and vibe of cool dad wear. It reminds me of the 90s TV show 'Freaks and Geeks' and the fashion the kids had in the high school.
Love,
Shaleen
xxx
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