History of Nightclubs

I am very nostalgic when it comes to club culture and the eras 80s and 90s. It is not the same anymore with these secret raves that you had to find and where you went represented who you were. Nightclubs were also more than just music. They showcased design and subculture. Ian Schrager, who established the iconic Studio 54, says:

"Design is an ethos. It's all about the mix– these disparate elements coming together to create excitement."

Area opened in New York 1963 changed its entire interior every 6 weeks. Legendary Hacienda in Manchester was in a  former warehouse and opened in the rise of acid house and the rave scene in UK. Clubs like this brought tourism to the economy because everyone wanted to experience these nights. Jochen Eisenbrand, curator of the Night Fever: Designing Club Culture 1960-Today exhibition in Germany states:

"Nightclubs don't only reflect the times, they help shape them."

AREA

Berlin's club history was particularly interesting with the fall of the Berlin Wall brought the opening of the notorious Tresor, a post industrial techno aesthetic.

All in all, clubs are spaces to try things out and that's why I am putting fragrance in there as a sensory experience.

References: https://www.architecturaldigest.com/story/nightclub-design-history
https://www.fastcodesign.com/90164743/the-nightclubs-that-changed-cities-forever
https://edition.cnn.com/style/article/nightclub-design-history/index.html

Love,

Shaleen

xxx