Pop-Up!

Whilst researching spaces for my outcome in the summative project, I thought of pop-up shops. Personally, I love the exclusivity of the space and the fact that you can miss out lures me in more. They're close and personal and the ones that did really well truly have an immersive setting. Some of my favourites are COS Los Angeles, Kate Spade igloo in NYC Bryant Park, Arnsdorf and Uniqlo boxes. They're like temporary exhibitions or stalls/stands at a Christmas market.

COS Los Angeles 

The Scandinavian design is so minimal and beautiful with the concepts of reflection for their A/W15 collection. Theres an all white environment filled with an offset grid of displays. With silhouettes of the pieces and a mirrored wall as a threshold. I love the idea of having two rooms with different colour schemes. One, monochrome and one pale pink.

Kate Spade NYC

Kate Spade opened up a 3 week pop up shop in Bryant Park during the holiday season in collaboration with an ice rink for a colourful display of gifts. They kept shoppers warm by handing out free cocoa too!

Arnsdorf, Melbourne 

Created for Australian fashion brand Arnsdorf, the temporary store was opened for just three days and featured 154 pairs of tights stretched and wrapped around the space. When walking in it is as if you are in the sculpture. 

Uniqlo, NYC

Uniqlo opened 6 cubes in NYC that were compact and mobile. They use the small space well with integrated shelving structure and dressing rooms. Plus, they glowed in the dark as well. 

Love, 

Shaleen 

xxx